the start of it all…

last november i decided on a whim to quit my job. i had been in visual merchandising for four years. i worked for several retailers such as ann taylor, banana republic, and forever 21 to name a few. it was such a fun job. i came into work everyday and got to use my creative skills to figure out how to best sell clothes to my customers. of course there were other things like paperwork, schedule writing, operations, etc; but my main job was to visually see colors, textiles, styles, aesthetics…and then to execute that vision perfectly.

in 2015 i noticed that the retail world was changing. people weren’t going to the mall and shopping like they used to. clothing retail companies were struggling and to cut costs one of the first things to go was resources and hours for the visual merchandising teams. my job soon became a constant struggle as i was expected to provide the same results with less than half of my hours and resources. i started dreading going into work. it was no longer a creative outlet for me. just a constant stress.

a career change was in order, but…what? i had been in fashion for so long i wasn’t sure what else i would want to do. i knew that whatever it was, it had to allow me to use creative freedom and to work with my hands.

I had taken several floral design classes over the years and had really enjoyed it. i had several friends who were in the industry and had occasionally helped them with weddings or watched them process their flowers. but at the time i never really thought i would actually be a florist for a living.

for christmas my sweet husband bought me a one on one workshop with one of my floral idols, soil and stem. i had admired her work for sometime and thought her designs were so impactful. workshops are not cheap my friends, and i was surprised that my husband would get me such an expensive gift. i happily took it though because, hey, it was a chance to work with nicole from soil and stem. the workshop not only help lay out what it would take to run a floral business, but it gave me the creative drive to have the courage to start. starting a business is not easy. in fact, it is incredibly terrifying and hard. and i might have cried multiple times. but looking back at this past year, i wouldn’t change it for the world. i think we can have more than one calling in life, and i finally feel like i have found another one of mine.

photographer: brush fire photo. dress: alexandrea grecco. model: katie craig. ribbon: silk and willow. studio: miesh studio. florists: soil and stem and roots floral design (me!)

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"Highly recommend Roots Floral Design - absolutely beautiful! I can’t say enough good things about Kaytee and her team. The flowers for our wedding far exceeded our expectations. They were stunning and our guests raved about how beautiful the bouquets and decor were! Kaytee understood our vision and created a beautiful setting for the wedding. Last but not least, Kaytee worked well within our budget and made good recommendations. Thanks Kaytee and team!"

-Megan, Mother of the Bride, Spring 2019 Wedding

Highly recommend Roots Floral Design - absolutely beautiful!

“Kaytee is an absolute GEM! She has so much passion and care for what she does, that you feel like she's a friend more than a vendor. She walks you through each step of the floral process with organization, examples, cost, and detail -- all things that make my detail-oriented heart happy. The end result far exceeded anything we could have hoped for or imagined. ALL. THE. GREENERY. Future brides, run, don't walk to Roots for your wedding. From start to finish, she took care of every single floral need to make our day positively beautiful.”

-Laura, Summer 2019 Wedding


"Kaytee became so much more than a vendor for us. The first time I met her I felt as though I met a long lost friend. She was the very first vendor I chose for the wedding (even before the venue) and she lived up to all my expectations and went above and beyond.  Each time I met with her I felt confident that she completely comprehended my wants and would fashion them into something that looks put together, yet natural. The day-of she silently transformed a bland rustic space into an enchanting, romantic barn. I couldn't have asked for anything more beautiful or unique."

-Grace, Spring 2019 Wedding


"Kaytee was so great to work with!!! I provided her with some floral inspirations from Pinterest and Instagram but gave her a lot of free rein coming up with the flowers for our wedding and she went above and beyond expectations. Our photographer was obsessed with all the bouquets and we got so many great pictures of them! She did such a good job making my smaller budget work to make high impact arrangements. She's also the sweetest person to be around!"

-Bo, Spring 2019 Wedding